Position Overview
An SEO Global Social Media Manager is a specialized role that focuses on integrating search engine optimization (SEO) principles with social media marketing strategies. This position combines the skills and responsibilities of an SEO Manager with those of a Social Media Manager to maximize a brand’s online presence and visibility across both search engines and social media platforms.
Responsibilities
- Keyword Integration: Research and integrate relevant keywords into social media content, captions, and profiles to improve search engine visibility.
- On-Page Optimization: Optimize social media profiles (e.g., Facebook, Twitter, LinkedIn, Instagram) for SEO, including using relevant keywords and providing complete information.
- Content Strategy: Develop a content strategy that aligns with SEO goals and social media objectives. Create and curate engaging, shareable content that appeals to the target audience.
- Link Building: Build links to social media profiles from authoritative websites and encourage sharing of social media content to increase visibility.
- Monitoring and Reporting: Use SEO and social media analytics tools to track performance, monitor keyword rankings, and provide regular reports on progress and areas for improvement.
- Competitor Analysis: Research and analyze competitors’ social media and SEO strategies to identify opportunities and trends.
- Social Media Advertising: Create and manage paid social media advertising campaigns, ensuring they align with SEO and broader marketing objectives.
- Engagement and Interaction: Foster engagement with the audience through responding to comments, messages, and mentions, and encouraging user-generated content.
- Stay Current: Keep up-to-date with SEO and social media trends, algorithm changes, and best practices to adapt strategies accordingly.
- Collaboration: Collaborate with SEO specialists, content creators, designers, and other team members to ensure a cohesive approach to online marketing.
- Conversion Optimization: Work on strategies to turn social media followers and website visitors into leads or customers.
- Social Media Calendar: Create and maintain a social media content calendar that aligns with SEO and marketing objectives.
Typical requirements for this role
- Education: Bachelor’s Degree: A bachelor’s degree in a relevant field such as marketing, digital marketing, communications, or a related discipline is often preferred.
- Skills:
- SEO Expertise: Proficiency in SEO principles is crucial. This includes knowledge of keyword research, on-page optimization, technical SEO, and familiarity with SEO tools and analytics platforms.
- Social Media Proficiency: In-depth knowledge of various social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram), their algorithms, and advertising tools is essential.
- Content Creation: Strong writing and content creation skills are important for creating SEO-friendly content for websites and social media platforms.
- Analytics: Ability to use SEO and social media analytics tools (e.g., Google Analytics, Google Search Console, social media analytics tools) to monitor and assess the performance of campaigns.
- Digital Advertising: Experience in managing paid social media advertising campaigns and an understanding of advertising metrics like CPC, CTR, and ROI.
- Keyword Research: Proficiency in conducting keyword research to identify relevant and high-traffic keywords for SEO and social media content.
- Communication: Effective communication skills for collaborating with team members, clients, and reporting on progress and results.
- Creativity: Creative thinking is essential for crafting engaging social media content, campaigns, and SEO strategies.
- Technical Skills: Familiarity with HTML, CSS, and basic technical website optimization is an asset for handling technical SEO aspects.
Additional Qualifications
- Analytical Skills: Strong analytical skills to interpret data, identify trends, and make data-driven decisions.
- Project Management: Organizational and project management skills to plan and execute campaigns effectively.
- Adaptability: The ability to adapt to changing algorithms, industry trends, and emerging platforms.
- Marketing Knowledge: A solid understanding of broader marketing principles and how SEO and social media fit into the overall marketing strategy.
- Coding Skills (optional): Some knowledge of coding languages like HTML and CSS can be beneficial for technical SEO tasks.
- Additionally, staying updated with the latest SEO and social media trends and algorithm changes is crucial to succeed in this role.
Experience
- SEO Experience: Typically, 4 to 6 years of experience in SEO is required, including hands-on experience with keyword research, on-page optimization, and technical SEO.
- Social Media Management: Similar experience in social media management, including content creation, community management, and paid advertising.
Certifications
- SEO and Social Media Certifications: Earning certifications in SEO (e.g., Google Analytics, Google Ads, Moz, SEMrush) and social media (e.g., Facebook Blueprint, Hootsuite) can enhance your qualifications.
Job Specifications
- Experience: Previous experience in SEO and social media management is essential, typically ranging from 4 to 6 years. Familiarity with SEO tools, analytics platforms, and social media management tools is a plus.
- Technical Skills: Proficiency in SEO strategies, including keyword research, on-page optimization, and technical SEO, is necessary. Familiarity with social media platforms and their advertising tools is also important.
- Content Creation: Strong writing and content creation skills are important for creating SEO-friendly content for websites and social media platforms.
- Analytical Abilities: The ability to analyze data from SEO and social media campaigns to make informed decisions and recommendations is crucial.
- Creativity: Creativity in crafting engaging social media content, campaigns, and SEO strategies is an asset.
- Communication Skills: Effective communication is essential for collaborating with cross-functional teams, clients, and reporting on progress and results.
- Work From Home setup – candidates are required to have a conducive work from home set up with stable internet connection of at least 50mbps.
- Residing near Metro Manila for any work-on-site requirement/s is an advantage.
- Can Start ASAP